To celebrate the launch, the adidas store in New York on 610 Broadway turned red and black for the occasion. The team was greeted with great enthusiasm by American supporters who attended the event and had the chance of engaging in autograph sessions and photo calls with their idols.
The away jersey comes in traditional white, displaying thin beige horizontal stripes and a round collar. A distinctive feature is the logo of Casa Milan – the latest, most modern headquarter of the Rossoneri recently opened in Milan- which is featured on the jersey just for this year.
The iconic three stripes adidas are in red, whereas the Italian tricolor is embedded on the back to underline once again the strong Italian connotation of the club which is hugely loved worldwide. Aditionally, the traditional red and black details are featured on the collar, on the sleeves and on the bottom hems of the jersey. The shorts are white with red stripes and with the AC Milan official logo.
With the launch of the away jersey – which will make its debut in Toronto on July 24th in the match against Olympiacos – the kit collection for the 2014/15 season, featuring three distinctive logos on each jersey, is complete.
A sharp projection into the future comes with the white away jersey featuring the Casa Milan logo: a three-dimensional sphere symbolizing the red and black heart of AC Milan as well as the Club’s drive towards innovation, with the AC Milan words hemmed in gold.
Finally, an assertion of the present is embodied by the green-yellow third jersey, with the official logo of AC Milan standing out on the chest. This jersey was designed as a tribute to Brazil, which recently hosted the World Cup, and to which AC Milan has always been connected thanks to the passionate community of the club supporters living in the country.
A special feature on all the new uniforms: the names and numbers of the players are written in Milan Type, the new official font of the Club.
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